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前一阵子依托互联网神速推出自有品牌的丰总,对自有品牌这件事倒是有了更多的认识。丰总的儿童水杯天猫专营店2012年开始瘦身做减法,意图是打造线上儿童水杯的专业店形象。瘦身非常成功,店铺的转化率是其他店铺难以企及的15%,双十一期间更是飙升至神一样的40%!也就是在双十一期间,他们的自有品牌水杯上线试卖,但反响却不如预期热烈。这个自有品牌是经过长期的市场调查,根据消费者喜好确定出来的,款式、价格都是源于原先店铺
For a while ago relying on the Internet to quickly introduce the abundance of its own brand, it has more awareness of its own brand. Fung’s total children’s watercourse Tmall franchise stores began to lose weight in 2012, subtraction, the intention is to create online professional image of the children’s glass. Slimming is very successful, the conversion rate of shops is difficult to match other shops 15%, during Double 11 is the same as God soared 40%! That is, during the double 11, their own brand cups on sale, but The response is not as good as expected. This is its own brand after a long-term market research, based on consumer preferences identified, models, prices are derived from the original shop