虽然国内生态旅游发展势头旺盛,但大量发展生态旅游旗号下存在的却是“非生态旅游”。故而生态旅游在倍受关注、并被寄予厚望的同时也招致了很多的非议,这些负面现象的出现这和生态旅游概念的不确定性,内涵标准的不统一性有一定关系。本文在例举和分析以往较为典型的生态旅游概念的基础上,总结出生态旅游概念的共性特征,形成一个较为明确的标准,以此便于和非生态旅游区别开来,指导生态旅游开发和经营管理实践。 Although the development of ecotourism in China is very prosperous, there is a great number of “ecotourism” under the banner of ecotourism. Therefore, ecotourism has drawn much attention and been placed high hopes on it. At the same time, it has also caused a lot of criticisms. The emergence of these negative phenomena has some relations with the uncertainty and connotation of ecotourism. Based on the illustration and analysis of the typical ecotourism concepts in the past, this paper summarizes the common characteristics of the ecotourism concepts and forms a relatively clear standard, which can be distinguished from the non-ecotourism and guide the ecotourism development and management Management practice.