在国内消费市场上,经常能见到这样的情形:为消费者所熟悉和钟情的某些名牌,而它的受众并非知晓这些名牌的生产者和制造企业。如”牛头牌”保险锁、“三角牌”电饭锅、“爱舒牌”羊毛衫、“雪菲力”饮料等等。据消费心理学家测定,消费者认同商品品牌,往往先于商品的生产和制造企业,这是由于消费的从众心理所决定的。按照一般消费心理来看,消费者通常是跟着消费惯性和消费潮流走的,而说到底则是跟着品牌走的。 In the domestic consumer market, this situation can often be seen: Some brand names that are familiar with and loved by consumers, but its audience is not aware of these brand name producers and manufacturing enterprises. Such as “Bulliu” insurance locks, “triangular” rice cookers, “Love Shu card” sweaters, “Xiefei Li” drinks and so on. According to consumer psychologists, consumer recognition of a product brand is often preceded by the production and manufacturing of a product. This is due to the dominance of consumer psychology. According to the general consumer psychology, consumers usually follow the consumer inertia and consumer trends, and in the final analysis, they follow the brand.