论文部分内容阅读
在中国企业面前摆着三大挑战。以互联网经济、知识经济、高新技术为代表的新经济运动的兴起,给世界经济和企业竞争带来了深刻变化,正在改变过去的市场游戏规则:中国加入 WTO之后,与全球市场的联系将更加紧密,尚未完成市场化进程的中国企业将面对已有几十年乃至上百年市场运作经验的国际跨国企业的直接竞争;消费者的需求日趋个性化和多样化,市场细分日趋深化,规模化大生产和消费者个性化需求的矛盾日渐突出。
There are three major challenges facing Chinese enterprises. The rise of the new economic movement represented by the Internet economy, knowledge economy and high-tech has brought profound changes to the world economy and business competition and is changing the rules of the market game of the past. After China's accession to the WTO, its connection with the global market will be even greater Closely, Chinese enterprises that have not yet completed the process of marketization will face the direct competition from multinational corporations that have been operating in the market for decades or even centuries. The demand of consumers has become more and more individualized and diversified. The market segments are becoming more and more subdivided and the scale The conflict between large-scale production and individualized needs of consumers has become increasingly prominent.