【裁判要旨】商标专用权被侵犯,原则上要以存在造成相关公众混淆、误认的可能性为基础,而判断是否存在造成相关公众混淆、误认的可能性时,必须考虑商标的显著性和知名度,还应包括被告的主观意图、市场定位、消费者的范围等因素。 The purpose of the referee The infringement of the exclusive right to use a trademark shall, in principle, be based on the possibility of confusion and misidentification caused by the relevant public in existence and it is necessary to consider the distinctiveness of the trademark in determining whether there is any possibility of causing confusion or misidentification among the relevant public And visibility, but also include the defendant’s subjective intent, market positioning, the scope of consumers and other factors.