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视觉文化不断挑战着传统文化的传播方式,甚至已经成为了文化传播的主流。而伴随着以图片、视频为载体的读图时代的到来,以及消费主义的不断深化,大众文化也由以文字为主导的理性思维方式向以图像为媒介的感性思维方式转变。而由此引发的在消费主义语境下视觉文化所面临的困境也日益凸显。本文旨在研究消费主义语境下的当代视觉文化的困境与出路。
Visual culture continues to challenge the traditional culture of communication, and even has become the mainstream of cultural transmission. With the advent of a picture-reading era with pictures and videos as its carrier and the deepening of consumerism, popular culture has also shifted from a rational thinking mode dominated by words to an emotional mode of thinking using images as a medium. The resulting dilemma in visual culture in the context of consumerism has also become increasingly prominent. This article aims to study the predicament and outlet of contemporary visual culture in the context of consumerism.