“视觉文化”研究不仅是艺术史的延伸,同时也是社会文化史的研究领域之一。它不同于以往的艺术史研究,其研究对象不拘泥于艺术家与绘画名作,而是对广泛的“图像”感兴趣;在研究方法与视角方面,更多地借鉴了社会文化史的研究方法,关注不同社会阶层的人与图像之间的关系。当图像与具体的人群活动发生联系,人群在社会文化的地位与关系就被制造、模拟、自我认同并且再生产;整个文化过程交织在一个关键点,即“观”。“观”的行为与意义为什么是一种文化生产?观看行为如何成为“视觉 ”Visual Culture “ Research is not only an extension of art history, but also one of the areas of social and cultural history research. It is different from the previous art history research. Its object of study is not limited to artists and masterpieces of painting, but is interested in a wide range of ”images.“ In terms of research methods and perspectives, it draws more on the research of social and cultural history Approach, focusing on the relationship between people and images of different social strata. When the image is linked to the activity of a specific group of people, the status and relationships of the group in the social culture are created, simulated, self-identified and reproduced. The entire cultural process is interwoven at a crucial point, that is, ”view“. ”View “ behavior and significance why is a kind of cultural production? How to watch behavior become ”vision