“性别”与“传播”有着密切的联系,性别传播领域所存在的社会问题非常深刻。体育传播中性别形象报道呈现体育特色与独特性。本文拟就体育报道中的女性形象塑造进行研究,分析其特点,指出如何客观地报道体育中的女性形象。 There is a close relationship between “gender” and “communication”, and the social problems in the field of gender communication are very profound. Gender Images in Sports Dissemination Reveals Physical Characteristics and Uniqueness. This article intends to study the shaping of female images in sports reports, analyze its characteristics and point out how to objectively report the female images in sports.