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徽州,令人神往的字眼。曾多少次读过关于徽州的故事,曾多少次在荧屏上看过徽州那一方山青水秀,曾多少次梦游那片神奇的土地……梦里徽州,对于一个平原上长大的人来说,山水之美令我陶醉。徽商,令人景仰的商帮。曾有多少关于徽商的传奇,自宋代以后逐渐形成,明清达至鼎盛,其经营活动前后绵延千载,主商界四百年,影响所及,“几遍宇内”。“无徽不成镇”即是徽商的写照……明清徽商,对于今天的安徽人来说,业绩之巨令人自豪。的确,有太多的史料记载着徽州与徽商的富庶与鼎盛,但历史的发展往往并不遵循着简单的循环论、重复论,近代以来,徽商却落后了,而且远远地被抛在了浙商、苏商、粤商的后面。在众多媒体宣传温州模式乃至温州精神的同时,我们发现,温州商人所走的道路与当年徽商所走过的路是何等相近,温州商人所创下的业绩和徽州商人所创下的业绩又是何等相近,温州精神和徽商精神又有太多的共同点。在21世纪之初,当外来商人已经占据了安徽市场半边天的时候,当温州商人带着巨资冲出国门走向世界的时候,当安徽仍在“东张西望”犹豫不决的时候,作为徽商的后裔又该作何感想?新世纪的徽商又当如何走出困境?
Huizhou, fascinating words. How many times have you read the story about Huizhou, how many times have you seen on the screen the magnificent scenery of Huizhou, how many times have you been dreaming of the magical land? Huizhou, a dreamland, grew up in a plain , The beauty of landscape make me intoxicated. Hui Merchants, admirable business help. There have been many stories about Huizhou merchants that have gradually evolved since the Song Dynasty and peaked in the Ming and Qing dynasties. Their business activities have been going on for thousands of years, and the main commercial sector has been affected by four hundred years. “No emblem is not a town” is the portrayal of Huizhou merchants ... ... Ming and Qing merchants, for today’s Anhui, the performance of the giant pride. Indeed, there are too many historical records of the rich and prosperous Huizhou and Huizhou merchants, but the development of history often do not follow a simple cycle, repeated theory, Huizhou merchants have lagged behind in modern times, and is far behind Zhejiang, Su, Guangdong businessmen behind. While promoting the Wenzhou model and even the Wenzhou spirit in many media, we found out that the way Wenzhou businessmen walked is similar to that of the Huizhou merchants in that year. What are the achievements of Wenzhou merchants and the achievements of Huizhou merchants? Similar, Wenzhou spirit and Huizhou spirit have too much in common. At the beginning of the 21st century, when foreign businessmen took up half of the market in Anhui Province, when Wenzhou businessmen went out of their country with huge amounts of money to go to the world, while Anhui was still “hesitating” hesitantly, Descendants of what should think? New Century Huizhou businessmen and how to get out of the woods?