我国邮政报刊订阅业务和报刊零售业务作为报刊发行业务统一经营 ,但是随着竞争的加剧 ,邮政传统管理体制难以满足市场对报刊零售灵活性、多样化的要求 ,文章提出了报刊零售组建市报刊零售有限责任公司的设想 ,以从根本上为邮政参与报刊零售业务的市场竞争建立有效机制。 However, as the competition intensifies, it is difficult for the traditional postal management system to meet the market’s demands for flexible and diversified newspapers and periodicals. The article proposes that the retail of newspaper and periodicals should be established as a newspaper retail business Limited liability company’s vision, to establish an effective mechanism for the postal participation in the market competition in the retail business of newspapers and periodns fundamentally.