中国—东盟博览会不仅是一个国家级国际经贸盛会,同时也是一个国际性的文化交流盛会。本文将从设计的角度,对历届中国—东盟博览会具有代表性的开幕式主题创意设计及“魅力之城”馆等进行分析,探讨如何有针对性地提取民族文化元素并应用到相关设计中,从而进一步打造独具特色的中国—东盟博览会的品牌形象。 China-ASEAN Expo is not only a national-level international trade event, but also an international cultural exchange event. This article will analyze from the design point of view the creative design of the theme of the opening ceremony of the China-ASEAN Expo and the “City of Charm” in the previous sessions of the China-ASEAN Expo to explore how to extract the elements of ethnic culture in a targeted manner and apply it to relevant design In order to further create a unique brand image of China-ASEAN Expo.