发展西安市旅游纪念品的关键在于旅游纪念品的创意设计和开发,注重旅游纪念品的品牌建立,彰显西安地区各文化特色,同时针对旅游产品的创新设计,建立起规范的旅游纪念品市场,这些是开发西安旅游纪念品的重中之重。以汉代文化作为出发点,依托西安及周边地区汉代主题建筑群、公园、博物馆等,开发出新的、具有代表性的旅游纪念品,可以进一步推动西安旅游业的发展。 The key to the development of tourism souvenirs in Xi’an is the creative design and development of tourist souvenirs, the establishment of tourism souvenir brands, the demonstration of various cultural features in Xi’an, the design of tourism products and the establishment of standardized tourism souvenir markets. These are the development of Xi’an Tourist souvenirs top priority. Starting from the Han Dynasty culture, relying on the theme buildings, parks and museums in the Han Dynasty in Xi’an and its surrounding areas, it is possible to develop new and representative tourist souvenirs that can further promote the development of tourism in Xi’an.