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在大众传播活动中,尤其是在突发性的灾难报道中,情感介入不仅无可避免,而且功能巨大。在同情的作用下,传播主体的情感介入加强了社会团结,凝聚了民族精神。然而,传播主体的情感管理也必不可少。通过情感管理,传播者调整自己的情感体验与情感表达,使得“同情”更加合宜,既被新闻当事人又被广大受众接受,从而保障情感的正向功能顺利实现。
In mass communication activities, especially in sudden disaster reports, emotional intervention is not only inevitable but also huge in function. Under the action of sympathy, the emotional intervention of the main body of communication has strengthened social solidarity and embodied the national spirit. However, the emotional management of the main body of communication is also essential. Through emotional management, communicators adjust their emotional experience and emotional expression, making “sympathy ” more appropriate, both by the news parties and the general audience to accept, so as to ensure the smooth realization of the positive function of emotion.