充分利用各种传媒工具宣传企业的形象,是摆在企业领导和宣传部门面前的一个重要课题。中油集团四川石油地调处是专门从事石油山地地震勘探工程技术服务的大型国有企业。近年来,该处积极在行业内外宣传企业,效果十分明显。提高认识。这是开展任何一项工作都必须解决的问题。为了开拓市场,企业的领导们这些年到处上宣传企业。但外界对企业还是了解不多,关键问题是企业在外的名气不大。实践告诉他们,要让社会了解企业,还得要借助于报刊等传媒这座平台来宣传企业品牌,树立企业形象,扩大企业影响。基 Making full use of all kinds of media tools to publicize the image of enterprises is an important issue facing business leaders and publicity departments. CNPC Sichuan Petroleum Tiaojiandian is a large-scale state-owned enterprise specializing in the technical services of seismic exploration engineering of oil and mountainous areas. In recent years, the department actively publicize enterprises inside and outside the industry, the effect is very obvious. increase awareness. This is a problem that must be solved in any work. In order to open up the market, business leaders everywhere to promote business. However, the outside world still does not know much about the enterprises. The key problem is that the reputation of the enterprises is not big. Practice tells them that in order for the society to understand the enterprise, it is necessary to use the media such as newspapers and periodicals to promote the brand, establish a corporate image and expand the influence of the enterprise. base