什么原因导致企业经营沉浮?这是实业界人士面对的现实问题。也是理论界研究的重点课题之一。从大的方面看,技术进步使新企业发展和老企业倒闭的速度越来越快;从企业方面看,成功的企业很容易在疏忽竞争力的条件下追求发展规模。在我国,除了体制、机制原因以外,企业对维持竞争力和实现持续发展的理论、方法缺乏深入的理解,对不同理论、方法在应用中也缺乏系统的思考和准确把握。因而难以有效地回避各种风险。引起经营与发展中的波折。一、企业竞争力和持续发展的构成和支撑要素竞争能力是企业生存的重要条件.也是企业发展的前提。企业有无竞争力,竞争力的强弱和持久性是由众多因素共同决定的。这些因素通过相互间的联系和有机的组合,形成企业竞争力 What causes the ups and downs of business management? This is a real problem faced by the industry. It is also one of the key topics in theoretical research. From a large perspective, advances in technology have made the development of new enterprises and the closure of old businesses faster and faster; from an enterprise perspective, successful enterprises can easily pursue development under the conditions of negligence in competitiveness. In our country, except for the reasons of system and mechanism, the enterprises lack a deep understanding of the theories and methods of maintaining competitiveness and achieving sustainable development, and they also lack systematic thinking and accurate grasp of the application of different theories and methods. It is difficult to effectively avoid all kinds of risks. Cause business and development in the twists and turns. First, the competitiveness and sustainable development of enterprises constitute and support elements Competitiveness is an important condition for the survival of enterprises is also a prerequisite for the development of enterprises. The competitiveness of enterprises, the strength and persistence of competitiveness is determined by many factors. These factors through the mutual contact and organic combination, the formation of enterprise competitiveness