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2012—2013年的中国电视市场,经历了自20世纪90年代末起省级上星频道组建逐步完成后最商业化的市场竞争,自2012年暑期档歌唱选秀节目《中国好声音》的电视版权模式带来高收益之后,从2013年年初开始,开始进入“模式井喷”时代,相似形态的节目模式层出不穷,强势争夺收视市场。节目形态的雷同,高价版权的引进,娱乐节目的低俗化倾向,都给中国电视市场的发展带来了考验。
The Chinese television market for 2012-2013 has undergone the most commercialized market competition since the provincial Star Channel was gradually established since the late 1990s. Since 2012, the television rights to sing “China Good Voice” After the model brought high returns, from the beginning of 2013, it began to enter the era of “model blowout”. Similar models of programs emerged in an endless stream, competing for the viewing market. Similarities in the form of programs, introduction of high-priced copyrights, and vulgarization of entertainment programs have all brought tests to the development of the Chinese television market.