非营利组织在发挥多样化社会功能的同时,也面临着“资源”与“能力”的双重约束,对此,非营利组织开始在市场领域中寻求与企业建立合作关系,以此作为它们资源获取和能力提升的重要选择。与此同时,在规范理性和经济理性的双重动机驱使下,越来越多的企业开始寻求与非营利组织建立合作关 Non-profit organizations, while exerting diversified social functions, are also confronted with double constraints of “resources” and “capabilities”, for which NPOs are seeking to establish cooperative relations with enterprises in the market area. As an important choice for their access to resources and capacity enhancement. At the same time, more and more enterprises are seeking to establish cooperation with non-profit organizations driven by the dual motives of regulating rationality and economic rationality