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近年来,河源市政府精心打造“客家古邑、万绿河源、恐龙故乡、温泉之都”这四张品牌,大大提高了河源这个纯客家地区的声誉,吸引了众多商人和旅客慕名前来河源投资和旅游。随着河源,特别是河源周边地区人们的经济收入的增加、生活品质的提高,以及对旅游的需求,对高档饭店也呈现出新的需求,未来将会有一些国际品牌饭店进驻河源,比如现在希尔顿酒店已经在河源进驻,开始动工。届时河源饭店之间的竞争力必然会更加加剧,本土品牌酒店和国际品牌酒店之间一定会出现一定的撞击,因此笔者想对河源星级酒店的发展现状进行研究,希望对行业人士及河源星级酒店的发展起到一定的指导和借鉴意义,使星级酒店提升竞争力,从而努力提升河源饭店行业的整体服务水平。
In recent years, the Heyuan city government has carefully built up four brands, “Hakka Guyi, Wanhe Heyuan, Dinosaur Hometown and Hot Spring Capital”, which greatly enhanced the reputation of Heyuan as a purely Hakka region and attracted many businessmen and tourists Heyuan investment and tourism. With the increase of people’s economic income, the improvement of living quality and the demand for travel, the demand for high-end hotels in Heyuan, especially in the area around Heyuan also shows new demand. Some international brand hotels will be stationed in Heyuan in the future, for example, now Hilton Hotel has been stationed in Heyuan, started construction. Heyuan hotel will inevitably become more competitive between the local brand hotels and international brands will certainly have some impact between the hotel, so I want to study the status of the development of the star hotel in Heyuan, hoping to industry sources and Heyuan Star Grade hotel development has played a certain guiding significance and reference, so that star hotels to enhance competitiveness, so as to enhance the overall service level of Heyuan hotel industry.