在近日召开的全国宣传部长会议上,中宣部部长刘奇葆强调,要真实生动鲜活地讲好中国故事,不断提升国家文化软实力。讲中国故事有很多重点,其中一个重要方面,就是要讲中国品牌的故事。他说,高水准的品牌具有塑造国家形象的功效,一部手机、几部韩剧就塑造了韩国的科技、文化形象。我们也有许多标志性品牌和代表性人物,蕴藏着许多人们爱听愿听的故事,比如,航天、高铁的科技创新故事,华为、阿里巴巴的创业 At a recent national propaganda ministerial meeting, Liu Qibao, minister of the Central Propaganda Department, emphasized that it is necessary to make a vivid and vivid account of the Chinese story and continuously improve the country’s cultural soft power. There are many stresses about Chinese stories. One of the important aspects is to tell the story of Chinese brands. He said that a high standard of brand has the effect of shaping the national image. A cell phone and several Korean dramas have shaped South Korea’s science, technology and culture. We also have many iconic brands and representative personalities, which contain many stories that people love to listen to and hear. For example, the scientific and technological innovation stories of aerospace and high-speed rail, Huawei, Alibaba’s entrepreneurship