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内容质量系统的建构是广播“内容生产”的核心问题。新的媒介格局下,我国广电产业化路径探索渐趋清晰。广播业尝试把内容生产过程的质量监测与播后的效果评估结合起来的探索已经取得一定成果。广西人民广播电台在收听数据特色分析的基础上,也建立了基本无缝覆盖的全天节目监听机制,实现生产过程的质量把关;建立系统严密、科学化、流程化的专家监听团队,以“纠错日”的制度化建设为特色,探索建构当代广播内容生产行之有效的质量系统。本文以广西人民广播电台的改革为例,在符合传媒经济规律的广播内容质量体系建构上,做出的有益探索,这无疑是对全球质量管理之父朱兰“质量管理”理念的一种发展。
The construction of a content quality system is central to broadcasting “content production.” Under the new media structure, the exploration of the radio and television industrialization path in our country has become clearer. Some attempts have been made by the broadcasting industry to try to combine the quality monitoring of content production with the evaluation of the effects of broadcasting. Guangxi People’s Broadcasting Station, based on the analysis of the characteristics of listening data, has also set up an all-day program monitoring mechanism with basically seamless coverage so as to ensure the quality of the production process. A rigorous, scientific and process- “Error Correction Day,” the institutionalization as the characteristics, to explore the construction of contemporary broadcast content production effective quality system. Taking the reform of Guangxi People’s Broadcasting Station as an example, this article makes a useful exploration on the construction of broadcasting content quality system in conformity with the law of media economy, which is undoubtedly one of the guiding principles of “Quality Management”, the father of global quality management Development.