亚弄村是四川省甘孜州康定市甲根坝乡的贫困村,笔者对其进行了为期4天的调研,发现随着多项精准扶贫项目的实施,亚弄村的社会经济发展和群众脱贫工作正呈现出良好势头,但仍然存在脱贫观念落后、劳动技能缺乏、教育环节缺失、文化素质低、缺乏与外界沟通能力等问题。本文认为在当今新媒体时代应以参与式传播促进精准扶贫,并提出了以扶“智”作为重心、建立助学制度、稳抓技术培训、加强村干部和社区能力建设等扶贫建议。 Aidong Village is a poor village in Jiagenba Township, Kangding City, Ganzi Prefecture, Sichuan Province. The author conducted a 4-day investigation and found that with the implementation of a number of precise poverty alleviation projects, the social and economic development of Yannong Village and the masses’ Work is showing a good momentum, but problems such as the backwardness of the concept of poverty, lack of labor skills, lack of education, low cultural quality and lack of communication skills with the outside world still exist. This paper argues that in today’s new media era participatory communication should be used to promote accurate poverty alleviation. Proposals should be made to help alleviate poverty by focusing on aid and intelligence, setting up a student aid system, maintaining technical training, and strengthening the capacity building of village cadres and communities.