在电子商务的发展过程中,人们通常十分关注信息流和资金流的电子化、网络化,而忽视了物流的电子化过程。本文试图阐述物流配送系统的改造对电子商务的重要性,并从电子商务的信息媒介功能、电子商务的数字产品的媒介功能和电子商务的最优化物流系统功能三个方面分析电子商务给物流配送带来的影响,指出只有将电子商务与传统物流配送整合才能适应新形势的要求。 In the development of e-commerce, people usually pay close attention to the electronic and networked flow of information and capital, while ignoring the electronic process of logistics. This article tries to expound the importance of the reform of logistics and distribution system to e-commerce, and analyzes the characteristics of e-commerce from the perspectives of e-commerce information media function, e-commerce digital product’s media function and e-commerce optimal logistics system function , Pointing out that only by integrating e-commerce and traditional logistics and distribution can we meet the requirements of the new situation.