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CRM 在各行各业的作用是有目共睹的,它一般被广泛地应用在销售型企业上。但是,其实只要有消费类行为产生的行业,都可以使用 CRM,即使是传统的娱乐行业。听起来有点好笑,但是其实是极为实用的:当拉斯维加斯闹市区的其他娱乐公司用奢华的包房和游乐项目诱惑顾客时,Harrah's 娱乐公司却将他们的赌注押到了CRM(客户关系管理)上。无论客户是在赌场中,还是在公司拥有的21家俱乐部之间旅行时,这种技术都可以追踪和分析客户的行为和爱好。迄今为止,这方面的投入已经带来了回报:各项娱乐的收入和顾客的忠诚度都大大增加了。
The role of CRM in all walks of life is obvious to all, it is generally widely used in sales-oriented enterprises. However, in fact, as long as the consumer-generated industries, can use CRM, even the traditional entertainment industry. Sounds funny, but it's actually very useful: While other entertainment companies in downtown Las Vegas seduce customers with lavish rooms and play items, Harrah's Entertainment takes their bets to the CRM Management). Whether the customer is in the casino, or in the company owned 21 clubs travel between, this technology can track and analyze customer behavior and hobbies. So far, this investment has brought about a return: the entertainment revenue and customer loyalty have greatly increased.