有人说，刨造顾客与追求利润最大化都是对企业本质的概括，是这样的吗？ 确切的说法是两种思想观念对企业本质的认识，不能一概论之。传统观念认为，企业的本质或者说企业的生存目的是追求利润的最大化，似乎企业除了利润之外什么都没有了，因此，企业经营者的一切行为都是如何 Some people say that planing customers and the pursuit of profit maximization are the essence of the business summary, is it? The exact view is the concept of two ideas on the nature of business, can not be generalized. The traditional view is that the nature of the business or the survival of the business is the pursuit of profit maximization, it seems that the business in addition to nothing but profits, and therefore, all the behavior of business managers are how