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2003年1月上旬,正值广州电视台15周年庆典之际,广州电视台形象宣传片《广州电视之气球篇》以高密度的频率隆重推出。其悠远清新的音乐以及极具冲击力的影像,令所有收看节目的观众精神为之一振。随后,这支反映广州电视崭新面貌的宣传片,在春节前后形成播放高潮,取得了先声夺人的效果。广州电视台作为国内较有规模的城市电视台,收视人口超过3千万,覆盖广州、珠江三角洲及省内部分地区,收视率位居本地传媒前列。从2002年5月开始,为满足电视台节目发展需要,提高广州电视形象的影响力,广州电视台实施了全台主频道、专业频道的整体形象包装工作。整
In early January 2003, on the occasion of the 15th anniversary celebration of the Guangzhou Television Station, the television advertisement “Guangzhou TV Balloon” of Guangzhou Television Station was launched at a high frequency. Its spectacular music, as well as its highly impactful video, inspires all the spectators to watch the show. Subsequently, this propaganda film reflecting the brand-new appearance of Guangzhou TV came to the climax of the broadcast before and after the Spring Festival and achieved the first-rate result. As the larger-scale urban television station in China, Guangzhou Television Station has a viewing population of over 30 million, covering Guangzhou, the Pearl River Delta and parts of the province. Its ratings rank among the top local media. Starting from May 2002, in order to meet the needs of the development of television programs and enhance the influence of television images in Guangzhou, Guangzhou TV Station implemented the overall image packaging of the main channel of Taiwan Radio Television and the professional channel. whole