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在家电连锁卖场,数码产品采用开放式陈列销售较为少见,在东莞市场,时尚电器也是首家将所有3C类产品全部采用开放式陈列的家电卖场。2011年3月,本刊记者特来到东莞时尚电器进行实地调研,对其卖场改造前后的情况进行了详细了解。舒适便捷的购物环境,易于引导消费者亲自体验产品,时尚电器的调查显示,顾客对3C商品陈列的喜爱度由改造前的39.7%,上升至81.3%。
In the home appliance chain stores, digital products using open display sales is relatively rare, in the Dongguan market, fashion appliances is the first all 3C products are all open display appliances store. March 2011, correspondents especially came to Dongguan fashion electrical field research, before and after the transformation of its stores conducted a detailed understanding of the situation. Comfortable and convenient shopping environment, easy to guide consumers to experience the product, fashion electrical survey shows that customers love the 3C display from the pre-renovation 39.7%, up to 81.3%.