本文对数码印刷的特点及发展现状进行了分析总结,既肯定了数码印刷取得的辉煌成就,也指出了其存在的不足。并针对这些不足,对数码印刷的个性化艺术设计的创新思路提出了一些看法,包括推行个性化的服务制定、对常规数码印刷品进行艺术化的二次加工以及要积极运用新技术提升数码印刷产品的创意这三个方面。 In this paper, the characteristics and development of digital printing were analyzed and summarized, not only confirmed the brilliant achievements made by digital printing, but also pointed out its shortcomings. In view of these shortcomings, some suggestions on the innovative ideas of personalized art design of digital printing are put forward, including the implementation of personalized service formulation, the secondary processing of conventional digital print art and the active application of new technologies to promote digital print products Creative ideas in these three areas.