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在广告行业快速发展的今天,传统的长沙楹联广告的使用受到了很大的冲击,但仔细分析可以发现长沙的楹联广告还是有着巨大的商业价值。本文主要对传统楹联广告进行分类,从而归纳传统长沙楹联广告的特点,对传统长沙楹联广告进行了辩证的分析与思考,进一步探讨了长沙楹联广告这种传统广告模式的继承与发展。
The rapid development of the advertising industry today, the traditional use of Changsha Lianlian advertising has been a great impact, but a careful analysis can be found in Changsha Lianlian advertising still has great commercial value. This article mainly classified the traditional Lianlian advertisements, and then summarized the characteristics of the traditional Changsha Lianlian advertisements, dialectically analyzed and thought about the traditional Changsha Lianlian advertisements, and further discussed the inheritance and development of Changsha Lianlian advertisement, a traditional advertisement mode.