商标使用许可注册是商标专用权人发挥其商标价值的重要方式,近几年发生的一些典型商标使用许可案例,也反映出商标使用许可合同中存在很多容易被忽视的问题。文章结合实践当中商标许可和合同订立的细节,从商标使用许可合同的签订前审查和合同本身内容着手,作出了一些需要重点注意的事项总结,以期对商标使用许可的双方能有所裨益。 Trademark licensing is an important way for trademark owners to exert their trademark value. In recent years, some typical trademark licensing cases also reflect that there are many problems that are easily overlooked in trademark licensing contracts. Based on the details of the trademark licensing and the contract conclusion in practice, this article starts with the pre-signing review of the trademark licensing contract and the content of the contract itself, and concludes with some important issues that need attention so as to be beneficial to both parties.