论文部分内容阅读
商标淡化是通过对他人商标的淡化使用,来影响商标权人的商标权,降低该商标的知名度,损害、玷污其商誉的行为。当前,随着网络的蓬勃发展,对驰名商标的侵犯延伸到了网络环境中,然而传统的商标法律制度不足以完整地、充分地保护驰名商标,需要建立新的反淡化保护制度,以期网络环境下驰名商标淡化问题得以较好地解决。
Trademark dilution is through the use of others to dilute the trademark to affect the trademark rights of trademark owners, reduce the visibility of the trademark, damage, tarnish its goodwill behavior. At present, with the vigorous development of the Internet, the infringement of well-known trademarks extends to the network environment. However, the traditional trademark legal system is not sufficient to fully and fully protect well-known trademarks and a new anti-dilution protection system needs to be established so that the network environment Well-known trademark dilution problem can be better solved.