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沟通方式的转型,让大家关注的不仅是营销模式而是文化理念,营销内容跟品牌精神、价值观相符,才能实现品牌的传播和塑造。秦先普随着中产消费阶层的快速成长,轻奢的概念快速流行。尤其是80、90后成为消费主力军后,他们追求更加个性化的消费体验,价格已不再是他们购物时的第一参考因素。高端奢侈品牌如何满足新时期消费者的需求?如何更好地打动年轻消费者并获得其青睐?品牌在营销层面需要有新的尝试和玩法,《中国广告》记者专访了引领国内婚戒定制风潮的珠
Communication mode of transformation, so that everyone is not only concerned about the marketing model but the concept of culture, marketing content with the spirit of the brand, values, in order to achieve brand communication and shaping. Qin Xianpu with the rapid growth of middle class consumer class, the concept of light luxury fast popular. Especially 80,90 after becoming the main consumer force, they pursue a more personalized consumer experience, the price is no longer the first reference factor when they shopping. How to meet the needs of high-end luxury brand consumers in the new era? How to better impress young consumers and get their favor? Brand marketing needs new attempts and ways to play, “China Advertising” reporter interviewed leading the domestic wedding ring custom wave Beads