谁说中国没有大片,《英雄》不就创造了本土电影的票房记录吗?这应是张艺谋执导的最赚钱的一部电影。但这更应归功于高明、纯熟的大手笔商业运作。那些艺术得让人闻到钱味的海报宣传、铺天盖地的媒体前期炒作都是十分具有美国大片的运作风格。总的说来,《英雄》作为一个市场化的商品是纯粹得可以。好莱坞之所以成为全球人类的梦之源,不是得益于 Who says there is no blockbuster in China and “hero” not creating a box office record for local films? This should be the most profitable movie directed by Zhang Yimou. But this should be attributed to clever, sophisticated generous commercial operation. Those who have the art of money smells posters propaganda, overwhelming the media pre-hype are very large American style of operation. In general, “hero” is purely marketable as a commodity. Hollywood has become the source of the world's human dream, not to benefit from