自从赵本山和范伟的小品《卖拐》演出之后,“忽悠”一词在民间广为传播,在一些文章和电视广告中也广泛使用。“忽悠”是北方一种方言词语,大意是坑人、蒙人的意思,是一种不道德的行为。当今,在市场经济负面的影响下,“忽悠”行为随处可见,有的药品并无多大功能,却在广告词中鼓 Since the works by Zhao Benshan and Fan Wei, the term “Fudge” has spread widely among the people and is widely used in some articles and television commercials. “Fudge” is a dialect of northern words, the effect is pit people, Mongolian meaning, is an immoral act. Nowadays, under the negative influence of the market economy, “Fudge” behavior can be seen everywhere. Some medicines do not have much function, but in the advertisements drums