本文认为,企业进行国际化经营可以选择不同的竞争战略,在跨文化管理方面,也可以有不同的模式选择,然而,面对不同程度的全球一体化压力和当地化反应压力,只有当所选择的跨文化管理模式与其所采取的具体国际化竞争战略相匹配时,国际化目标才更有可能实现,本文为此提出了具体的匹配对策。 This paper argues that enterprises can choose different competitive strategies for their international operations and can choose different modes in cross-cultural management. However, facing different degrees of global integration pressure and localization reaction pressure, When the cross-cultural management model matches with the specific international competition strategy it adopts, the internationalization goal is more likely to be achieved. This article proposes a specific matching strategy for this purpose.