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小茗同学号称是针对95后的茶饮料。在此之前,没有哪款饮料明确有具体的年龄定位,或者至少公司方没有公开表态过。与其说是产品的成功,目前看来可能更多的是营销的功劳。去年3月,统一推出了一个叫“小茗同学”的茶饮料。它的口味是淡淡的茶味,算不上让人记忆深刻,也不会让人讨厌。然后在前不久统一发布的2015年财报里,它成了一个“功臣”。统一去年的销售和净利润都大涨,尤其是净利同比增长高达192.26%,达到8.3亿元。统一称小茗同学和2014年夏天推出的“海之言”做出的贡献不
Xiao Ming students claim to be after 95 tea drinks. Until then, no beverage has been specifically targeted for age, or at least the company has not publicly stated it. Not so much the product’s success, it may seem more marketing credit. Last year in March, launched a uniform called “Little Ming classmate ” tea drink. Its taste is a touch of tea, not really impressive, it will not annoying. Then in the 2015 earnings release unveiled shortly before, it became a “hero.” Last year’s unified sales and net profits surged, with net profit rising as high as 192.26% year-on-year to 830 million yuan. Unified said Xiao Ming students and the summer of 2014, “Sea of words” to make a contribution not