一、修炼内功强烈的品牌意识、正确的专业定位、优秀的图书质量、不断的创新发展是一个品牌出版社应具备的内功。1·树立品牌意识我们能够看到,现在市场20%的品牌书籍占领了80%的市场销售份额,这是对二八定律最好的诠释。它也时刻警示我们,要树立牢固的品牌意识,争创品牌图书。 First, the practice of strong internal strength brand awareness, the correct professional positioning, excellent quality of the book, continuous innovation and development is a brand publisher should have the internal strength. 1. Building Brand Awareness We can see that 20% of the brand books in the market now occupy 80% of the market share, which is the best interpretation of the 28th law. It also always warns us that we must establish a firm brand awareness and create brand books.