近几年来,随着河南旅游业的快速发展,其对区域经济的带动作用日益凸显,旅游业成为各地区发展的重头戏,同时区域间的竞争也进一步加剧。在这种背景下,郑州市旅游业的发展既面临机遇又要应对巨大的挑战。因此如何提升旅游产业核心竞争力成为政府与企业共同关注的问题。本项目试图改变传统的思维模式,将区域核心竞争力的理念引入到旅游产业发展中,探讨郑州市区域旅游产业核心竞争力的提升途径。 In recent years, with the rapid development of Henan’s tourism industry, its leading role in regional economy has become increasingly prominent. Tourism has become the highlight of various regions and the competition among regions has been further intensified. In this context, the development of tourism in Zhengzhou not only faces the opportunities but also meets the huge challenges. Therefore, how to enhance the core competitiveness of the tourism industry has become a common concern between the government and the enterprises. This project attempts to change the traditional mode of thinking, introduce the concept of regional core competitiveness into the development of tourism industry, and explore ways to enhance the core competitiveness of regional tourism in Zhengzhou.