结合设计策划教学和实践,从对艺术设计中实用功能和审美功能的矛盾关系分析出发,以市场经济为背景,对设计策划在设计实践中的作用进行了解析,提出了设计策划是艺术设计的艺术性和商业理性要求的必需接口。并以实际案例提出了设计策划的流程及对从业人员的培养要求。 Based on the analysis of the contradictory relationship between practical functions and aesthetic functions in art design, this paper analyzes the function of design planning in design practice under the background of market economy, and puts forward that design planning is art design Necessary interface for artistic and business rational requirements. In the actual case, it puts forward the process of design planning and the training requirements of employees.