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2004年4月落幕的“投资北京——奥运经济市场推介会”首次将“北京奥运经济”概念经过系统的品牌包装后付诸实施,表达了北京利用奥运契机全力打造全新活力的愿望和决心。这次由北京市发展和改革委员等16家政府部门共同举办的推介活动,受到了国内外广泛关注。“北京奥运经济”这个全新的发展现象吸引了越来越多的目光。北京市发展和改革委员主任丁向阳在会议召开期间及之后4次约见笔者,就奥运经济进行了如下诠释。
The Investment Beijing-Olympic Economic Market Promotion Conference concluded in April 2004 put the concept of “Beijing Olympic Economy” into the system for the first time after being systematically packaged and put into practice, expressing Beijing’s desire and determination to make full use of the Olympic Games opportunity to create new vitality. The promotion activities jointly organized by 16 government departments such as the Beijing Municipal Development and Reform Commission have received widespread attention both at home and abroad. The new development of “Beijing Olympics Economy” has attracted more and more attention. Ding Xiangyang, director of Beijing Development and Reform Commission, met with the author four times during and after the meeting and explained the Olympic economy as follows.