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我国的电力市长期处于“卖方市场”中,因此相对于其他企业在营销方面取得的成果,供电企业的电力营销不仅起步晚,发展滞后,而且对营销的理念也知之甚少。电力营销是供电企业服务的核心,营销质量对供电企业生存与发展起着重大的影响,建立完善的营销体系,是供电企业在未来“买方市场”环境上立足和发展的基础。本文立足于供电企业当前状况,以发展的眼光,探讨营销管理策略的建立和实施对供电企业的发展的影响和意义。
Therefore, compared with the achievements made by other enterprises in marketing, the power marketing of power supply enterprises has not only started late but lagged behind, but also has little understanding of marketing concepts. Power marketing is the core of power supply enterprise service. Marketing quality plays a significant role in the survival and development of power supply enterprises. Establishing a sound marketing system is the foundation for power supply enterprises to gain a foothold in the future “buyer’s market ” environment. Based on the current situation of power supply enterprises, this paper explores the influence and significance of the establishment and implementation of marketing management strategies on the development of power supply enterprises from the perspective of development.