所谓商标自主式营销,就是生产方一改常态,只生产并供应“赤膊”或“白板”商品,然后由零售商号和店家封装或贴上自定的商标发售。眼下的消费者讲实惠,他们中意廉价货,而与使用原厂商标的商品比较,商标自主的商品售价普遍低15％～40％。例如,ADVIL的止痛片每瓶售价4.99美元,而同类商标自主的止痛片每瓶为3.99美元。售价虽然降低,但省了 The so-called trademark self-marketing, is the production side to change the norm, only the production and supply of “shirtless” or “whiteboard” products, and then by the retailer and store packaging or affixed to a custom trademark for sale. Now consumers talk about affordable, they are interested in cheap goods, and compared with the use of the original trademark of goods, trademark-based products generally low prices of 15% to 40%. For example, ADVIL’s painkillers cost $ 4.99 per bottle, compared to $ 3.99 per bottle for its own brand of painkiller. Although the price is lower, but saved