说起创意,似乎是个老生常谈的问题。这方面的文章、专著加上广告人总结自己创作感受和经验的书,可谓汗牛充栋,各类有关创意的讲座、论坛一年里也林林总总,一场接着一场。但好的电视广告创意到底是什么样子?客户认可就是好创意吗?投入拍摄就是好创意吗“?出街”播出就是好创意吗 Speaking of creativity seems a commonplace question. Articles in this area, monographs plus advertising people summarize their own creative experience and experience of the book, can be described as sweat, all kinds of creative lectures, forums are numerous, year after year, one after another. But what’s the good idea of ​​a TV ad? Customer approval is a good idea? Is it a good idea to start shooting?