随着市场经济的发展,美术品拍卖已经成了美术品进入市场的主要途径之一,它打破了过去美术品单一经营的局面,促使美术品的经营机制发生了根本性的改变。美术品拍卖会可以容纳较多的艺术机构、画廊、美术家、投资家,收藏家以及广大的公众,而后者正是现实的或潜在的最大层面的艺术消费者。一般地说,美术品拍卖会上拍卖的美术品允许样式、风格、流派的多样化,从而能够更好地适应美术品市场的需求,同时,它以其“精品原则”和激烈的价格竞争来吸引、培养艺术消费者的艺术兴趣和购买欲望,具有较强的导向性。它实际上又是美术品经营中一种常见的有组织的促销活动。届时,拍卖会上 With the development of market economy, the fine art auction has become one of the main ways for the fine art to enter the market. It has broken the single operation of the art in the past and prompted the fundamentally changed operation mechanism of the art. The art auction houses more art houses, galleries, artists, investors, collectors, and the general public, who are the real or potential art consumers at the largest level. In general, the artwork auctioned at the art auction allows the variety of styles, styles and genres to be better adapted to the needs of the art market. At the same time, it competes with its “boutique principles” and fierce prices Attracting and cultivating artistic consumers’ desire for art and purchasing is strong and leading. It is in fact a common organized promotion of art operations. By then, the auction