企业价值观是一种意识形态,它以观念形式指导人们行为,只有把企业价值观原原本本地贯彻到企业的经营管理活动中,才能发挥最大的作用企业价值观,是企业文化的核心内容和灵魂,它是决定企业生存、发展的一系列观念的总称。企业价值观是融入职员头脑中影响其生产经营的意识形态,它是企业生产、经营活动的指南。企业价值观以其导向、规范、激励、凝聚等功能扮演企业兴衰的总开关角色。企业价值观建设的必要性企业价值观是一个企业就其自身存在的意义的高度抽象,即明确 Corporate values ​​is an ideology, which guides people’s behavior in the form of ideas. Only when the corporate values ​​are implemented in the operation and management activities of enterprises can they play their maximum role. Corporate values ​​are the core content and soul of the enterprise culture. Business decision of survival, development of a series of concepts in general. Corporate values ​​are integrated into the minds of staff members to influence the ideology of their production and operation. They are guidelines for the production and business operations of enterprises. Corporate values ​​with its orientation, norms, incentives, cohesion and other functions play the role of the general rise and fall of the enterprise switch. Necessity of building corporate values ​​Corporate values ​​are highly abstract in the sense that an enterprise exists for itself, that is,