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在陕鼓企业内部推进新文化体系的建设工作中,“文化大使”工程可谓是其中最为有效的推进手段之一。文化大使,顾名思义,就是以宣讲、交流等直接沟通的方式,为企业文化进行宣导工作的员工。2006年,陕鼓训练出首批30多名文化大使。他们最大的特点,是全部由基层员工组成。选择基层员工而非企业管理者进行文化宣导工作,其间蕴藏着这样的思考:文化建设是一个漫长而
In promoting the construction of a new cultural system within the Shaan-kuang enterprises, the “Ambassador of culture” project is one of the most effective means of advancing it. Ambassador of culture, as the name implies, is an employee who conducts propaganda work for the corporate culture through direct communication such as preaching and exchange. In 2006, Shaanxi drummed out the first batch of more than 30 cultural ambassadors. Their biggest feature is all composed of grassroots employees. The choice of grass-roots staff rather than business managers to carry out cultural advocacy, during which there is such a thinking: culture is a long