新媒体的发展,直接给传统的、强势的乃至不可一世的电视媒体造成了“毁灭性”的冲击。这绝非危言耸听,不少传统的电视媒体人,在现有的机制下,尚有一种幻觉,觉得自己过的还不错。其实世界已远非是自己所想像的那个媒体世界,年轻人远离电视,已经是中国电视媒体的切肤之痛。传统媒体与新媒体之间到底有多大的鸿沟?单看凤凰卫视与凤凰网的案例,答案已经十分明了。 The development of new media has directly inflicted a “devastating” impact on the traditional, powerful and even mighty television media. This is by no means an alarmist talk. Many traditional television media people still have an illusion that they have done well under the existing mechanism. In fact, the world is far from being the media world I think. As young people stay away from television, it is already a painful experience for the Chinese television media. How much is the gap between traditional media and new media? The answer to the case of Phoenix and Phoenix alone is already clear.