一、绪论旅游商品在我们的生活中是随处可见的,向游人们传达着旅游地区的特色和风情。旅游商品行业的主要类别有:工艺美术品、文物及仿制品、风味土特产、旅游纪念品、旅游日用品、有地方特色的轻工业产品、其他旅游商品。而民俗旅游产品是旅游商品的一种类。民俗旅游产品是一种以民俗事象为资源基础,开发和生产出来的、供旅游者消费的旅游产品。区域性名俗文化是具有民族性,地方性的。将民俗元素融入在旅游商品的设计中,不仅可以将民俗文化 First, the introduction of tourist goods in our lives can be seen everywhere, to convey the tourists the characteristics and style of the tourist area. The main categories of travel goods industry are: arts and crafts, cultural relics and imitation products, souvenir products, souvenirs for travel, daily necessities for tourism, light industrial products with local characteristics and other tourist commodities. The folk tourism products is a kind of travel goods. Folk tourism product is a kind of tourism product which is developed and produced based on the folk events as resource base and consumed by tourists. Regional popular culture is national and local. The folk elements into the design of tourism products, not only can be folk culture