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基于日本入境旅游1980～2010年的相关数据,结合旅游需求的相关理论,日本入境旅游需求的主要影响因素进行实证检验。研究发现客源国的收入水平对于日本入境旅游需求的影响是非常显著的。旅游价格的提高,会降低美国和德国到日本的入境旅游需求。但是对于加拿大、英国、澳大利亚,旅游价格变动对于其是否选择到日本旅游是不显著的,旅游替代价格对于其是否选择到日本旅游是比较显著的。旅游替代价格与入境旅游需求呈负相关关系。入境旅游需求与客源国和目的地国之间的贸易水平呈正向的作用关系。汇率与日本入境旅游需求间呈显著的正向关系。
Based on the data of Japan’s inbound tourism from 1980 to 2010 and the related theory of tourism demand, the main influencing factors of Japan’s inbound tourism demand are empirically tested. The study found that the income level of the country of origin is very significant for the demand for inbound tourism in Japan. The increase in tourism prices will reduce the inbound tourism demand from the United States and Germany to Japan. However, for Canada, the United Kingdom and Australia, the change in the tourism price is not significant for whether or not it chooses to travel to Japan. The alternative price for tourism is more significant for its choice of traveling to Japan. The replacement price of tourism is negatively related to the demand of inbound tourism. Demand for inbound tourism is positively related to the level of trade between the source and destination countries. Exchange rate and Japan’s inbound tourism demand was a significant positive relationship.