论文部分内容阅读
构建良好的城市形象是树立城市品牌的前提,也是城市经济发展的必然产物,能体现出该城市的经济地位和综合实力。在构建城市形象的众多方式中,城市印象海报以其鲜明的特征、丰富的主题以及多元化的构成元素,成为城市形象宣传的重要方式之一。本文对城市形象构建与城市印象海报的设计作了简要分析,并结合苏州的城市印象海报设计,讨论其对城市形象的构建和推广作用。
Building a good city image is a prerequisite for building a city brand and an inevitable product of urban economic development, which can reflect the city’s economic status and overall strength. Among the many ways of building a city image, the city impression poster is one of the important ways of urban image promotion with its distinctive features, rich themes and diverse elements. This article makes a brief analysis of the design of the city image and the city impression poster, and discusses the design and promotion of the city image with the design of Suzhou city impression poster.