2012年8月14日,京东商城CEO刘强东在微博中声称京东大家电三年内零毛利,他表示,京东所有大家电保证比国美、苏宁连锁店便宜至少10%以上。对此,苏宁毫不示弱,苏宁易购执行副总裁李斌发表微博称,苏宁易购包括家电在内所有产品价格必然低于京东,苏宁易购将启动史上最强力度的促销。一场由微博引发的电商大战,赚足了全国观众的眼球,甚至央视也史无前例地对这场大战进行了直播。然而,从结果上来看,京东、苏宁易购、国美商城等电商并没有把价格战进行到十分惨烈的地步。反倒是苦苦守候在电 August 14, 2012, Jingdong Mall CEO Liu Qiang East claimed in the microblogging Jingdong appliances zero gross margin within three years, he said that all major electrical Jingdong guarantee than the United States, Suning chain cheaper at least 10%. In this regard, Suning is not weakness, Suning Tesco Executive Vice President Li Bin said microblogging, Suning Tesco, including home appliances, including all product prices must be lower than Jingdong, Suning Tesco will start the strongest promotion in history. A microblogging war e-commerce, pocketed the eyes of the country's audience, and even CCTV has also conducted an unprecedented broadcast of this war. However, from the results point of view, Jingdong, Suning Tesco, Gome Mall and other electricity providers did not put the price war to a very tragic point. Instead, hard-waiting waiting for electricity